Whether you're a casual wine drinker or someone who is completely in love with the beverage, taking a tour of a vineyard is sure to be enjoyable. You get to see how the grapes, which are used to make your wine, grow and are tended to. Many wineries offer vineyard tours, and each one is a little different. In general, though, if you follow these tips, you will have a better time on your wine tour.
If you're a distiller and want to make your spirits business stand out from the competition, you need to focus on branding. Branding is not just about having a logo or name that stands out—it's about developing an overall image of your product that resonates with your consumers and sets you apart from the pack.
Here are three tips for getting started with branding your spirits business.
Understand Your Audience